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Three tips to improve your job adverts

Finding the perfect candidate can be tricky in the current climate, so why not start your recruitment on the right track by ensuring that you have an appealing job advert that will attract high-quality candidates.

A job advert is your first chance to sell your role and company to potential candidates. In the current candidate-led market how do you stand out from the crowd?

An attractive and compelling job advert can be one of the strongest pillars in your hiring process if done correctly. It has to convince potential candidates that you are a company worth applying for and one where they can see themselves fitting in!

We’re going to share three tips to ensure that your job adverts are optimised to attract high-quality candidates. These are three small changes that once implemented can maximise your adverts further.


A job title is the first chance you have to hook in potential candidates. If you use a confusing title you risk confusing candidates and putting them off, therefore keep it simple and easy to understand – you don’t need to use fancy titles – just think about what your candidates are typing into the search function!

When writing your job titles, you don’t need to add extra details such as full time or part-time or where the location is. Keep it to just the title of the role, and put the additional details into the job description.


You wouldn’t expect to buy an item in a shop without knowing the value, so why would a candidate apply for a job if they weren’t aware of the salary? According to CV Library, you are 58.1% more likely to receive applications if you include a salary in your advert.

If you don’t want to put an exact figure on the role, or perhaps you want to see what experience your candidates have before deciding their salary. It may be worth considering a starting from salary or even a range to give yourself a chance to assess your candidates.


We all know that first impressions count, and your advert is now different! It is your chance to give a positive first impression to potential candidates and entice them into finding out more about the role. A well-thought-out and structured job description will leave candidates with a clear understanding of not only the role but also your business.

In the current market, you only have a few seconds to catch the attention of a candidate lengthy job adverts will put them off and see them move on to the next advert. Keep your description clear, cut out any unnecessary jargon, and keep it full of information relevant to the role and company!

If you have more information that you wish to share with potential candidates, you can always link to your careers page to showcase your company further.

These tips are just a few things you can do to help you attract high-quality candidates and fill your roles.

If you feel that you need help with candidate attraction, then contact the team at Reach. Not only can we help you with writing an appealing job advert, but we can help you advertise your roles in the right places from mainstream to the niche – we know which job boards are right for you!

To find out more about how Reach ATS can help you with candidate attraction, feel free to get in touch!